Creative Showcase · Meta Ads Campaign Work

The Sukkah Store

Seasonal Sukkot sales campaign · sukkahs priced roughly $500-$1,500

EcommerceSeasonalVideo + staticAI-assisted concepts

A seasonal ecommerce push with a clear sales goal. I ran video to build reach, retargeted engaged viewers with matching static sales creative, and the campaign helped push The Sukkah Store into the top two Sukkah retailers in the country.

Objective: Sales · ecommerce
Audience: Jewish community, ahead of Sukkot
Spend & run: Short seasonal window
Outcome: Top 2 Sukkah retailer in the US

Angle

Answer the practical objections first: setup in minutes, breaks down for compact storage, industrial-grade build that lasts season after season.

Sequence

Video for top-of-funnel reach, then visually matched statics retargeting those viewers to close sales.

My role

Placement-specific cuts, matching stills, captions, and campaign setup and management.

Two gallery items are AI-generated concepts tested alongside the produced assets; the last is a live Meta ad preview, shown as-is for its visible engagement.

Primary creative 01 · furnished sukkah interior

Campaign hero · product environment

Primary creative 02 · candlelit table moment

Campaign hero · evening gathering

Primary creative 03 · outdoor sukkah setting

Campaign hero · lifestyle

Primary creative 04 · setting the Sukkot table

Campaign hero · easy setup

Primary creative 05 · Sukkot gathering

Campaign hero · shared occasion

Supporting creative 01 · completed dining space

Supporting lifestyle · ready to host

Supporting creative 02 · full furnished sukkah

Product environment · wide view

Supporting creative 03 · illuminated sukkah at dusk

Product environment · exterior

AI-generated concept 01 · "Your Perfect Sukkah Guaranteed" (garden setting)

AI-generated static · guarantee-led offer

AI-generated concept 02 · "Your Perfect Sukkah Guaranteed" (coastal setting)

AI-generated static · same offer, alternate environment

Live Meta ad preview · Sieger Sukkah, "fits in a bag" copy with visible engagement

Actual placed ad · engagement shown as-is

Anchor creative

Flagship video creative

Produced with a creative-agency partner and run to build reach ahead of the season. Engaged viewers were then retargeted with the matching static sales creative.

Flagship social-first video · awareness / reach

Skygate Growth Strategies

Accredited-investor lead generation · private real-estate offerings tied to ultra-luxury high-rise projects

Real estateInvestor acquisitionVideo-ledRetargeting

Investor lead gen for private real-estate offerings tied to ultra-luxury high-rise projects in downtown Miami. I owned the creative strategy, messaging and briefs, working with a designer on statics and a videographer on the video set.

Objective: Leads · accredited investors
Audience: Investor audience · Miami developments
Spend & run: ~9 months · scaled to ~$20k/month at peak
Outcome: 1,000+ leads · ~$60 CPL

Angle

Access to landmark developments that are usually harder for typical investors to reach, with the fund manager's developer relationship as the credibility signal.

Sequence

Video built awareness and engagement (~90% of spend); matching statics retargeted engagers.

My role

Creative strategy, concepts, headlines and copy; briefing the designer and directing the video work.

Figures shown inside the creatives are the client's own offering terms, reproduced as part of the ad art.

Static 01 · upward tower view, "A Private Path Into Landmark Real Estate"

Retargeting static · project-led

Static 02 · full tower at dusk over the bay

Retargeting static · skyline framing

Static 03 · terrace detail at sunset, dark type treatment

Retargeting static · lifestyle detail

Static 04 · aerial skyline view

Retargeting static · alternate market visual

Anchor creative

Video creative

The engagement layer of the system and the majority of the spend. Cut in multiple lengths and format variants so the same message ran across placements, with the statics matched to it for retargeting.

Awareness / engagement cut

Short-form cut

Alternate 30s edit

Placement-specific short cut

Placement-specific long cut

Rastegar

Accredited-investor acquisition · 3D-printed townhomes, $50,000 minimum investment

Real estateInvestor acquisitionStaticConcept testing

Nationwide lead gen for an Austin real-estate offering. I treated every creative as a separate investment thesis rather than a design variation, and owned direction, copy, testing and scaling.

Objective: Leads · accredited investors
Audience: Nationwide U.S. · Austin development
Spend & run: ~$1k/week · ~6 months (~$26k total)
Outcome: ~520 leads · ~$50 CPL · ~3% to investor

Angle

Four theses tested head to head: Austin growth, real estate vs. market volatility, concrete-built durability, and the offer itself. Three won.

Funnel

Ad → landing page with eligibility questions → VSL → CRM follow-up → booked call with investor relations.

My role

Creative direction, design direction, copy, concept testing and scaling.

Terms shown inside the creatives are the client's own offering terms, reproduced as part of the ad art. It was a private offering open to accredited investors under Rule 506(c).

Winning concept 01 · "Investments are bigger in Texas"

Standalone winner · Austin-market thesis

Winning concept 02 · "Revolutionize your portfolio with new age townhomes"

Standalone winner · portfolio / product thesis

Winning variation · "Concrete-built townhomes, solid investment"

Winner within the dark townhome layout batch · durability thesis

Tested variation · "Outperform stocks with real estate"

Dark townhome layout · alternative-to-equities message

Tested variation · "Wealth growth without market volatility"

Dark townhome layout · volatility message

Tested variation · "Own property in a high-growth market"

Dark townhome layout · market-growth message

Tested variation · "Austin is expanding · profit from it"

Dark townhome layout · city-specific message

Tested variation · "Wealth that lasts beyond market cycles"

Dark townhome layout · long-horizon message

Tested variation · "Infinity Flats: your gateway to exceptional returns"

Dark townhome layout · offer-led message

Newgard

Accredited-investor lead generation · private real-estate offering

Real estateInvestor acquisitionLead genScaling

Nationwide investor lead gen for Newgard's private real-estate offering. I owned the creative strategy and copy, briefed the designer, and scaled the winners while cost per lead held steady.

Objective: Leads · accredited investors
Audience: Nationwide U.S.
Spend & run: ~$20k/month · ~6 months
Outcome: ~3,000 leads · ~$40 CPL

Angle

The offering's own 18% annual return, paid monthly, tested against income, credibility and how-it-works framings.

Funnel

Ad → landing page with eligibility questions → VSL → CRM follow-up → booked call.

My role

Creative strategy, concepts, headlines and copy; designer briefing; scaling.

The returns and terms shown in these creatives are the client's own advertised offer as it ran in the campaign · reproduced here as campaign creative, not as an endorsement or a claim of my own.