Selected campaigns I've worked on. Same structure, different verticals, real numbers.
Every project follows the same short structure, so two campaigns can be compared without reading two case studies.
Summary
What it was and what I did, in two lines
Objective · Audience · Spend · Outcome
The same four numbers for every campaign
Angle · Sequence · Role
The creative idea, how it ran, and what was mine
Creatives
The assets themselves, browsable