Ecommerce Meta Ads Work · Creative Showcase

The Sukkah Store

Seasonal Sukkot ecommerce · sukkahs roughly $500-$1,500

EcommerceSeasonalVideo + staticAI-assisted concepts

A two-month seasonal ecommerce push on Instagram and Facebook. I ran video to build reach among Jewish men and women aged 30 to 65, retargeted engaged viewers with matched static sales creative, and the campaign generated roughly $402k in revenue on about $55k spend · a 7.3x ROAS.

Objective: Sales · ecommerce
Audience: Jewish men and women, 30 to 65, ahead of Sukkot
Spend & run: ~$55k · Aug to Oct 2025
Outcome: ~7.3x ROAS · ~$402k revenue · ~367 sales

Angle

Ease of assembly, compact storage, quality materials, and aesthetic look · the practical objections answered first.

Sequence

Instagram and Facebook video for top-of-funnel reach, then matched statics retargeting engaged viewers to close sales.

My role

Creative direction, copy and captions, placement-specific cuts, and campaign setup and management.

Two gallery items are AI-generated concepts tested alongside the produced assets; the last is a live Meta ad preview, shown as-is for its visible engagement.

Primary creative 01 · furnished sukkah interior

Campaign hero · product environment

Primary creative 02 · candlelit table moment

Campaign hero · evening gathering

Primary creative 03 · outdoor sukkah setting

Campaign hero · lifestyle

Primary creative 04 · setting the Sukkot table

Campaign hero · easy setup

Primary creative 05 · Sukkot gathering

Campaign hero · shared occasion

Supporting creative 01 · completed dining space

Supporting lifestyle · ready to host

Supporting creative 02 · full furnished sukkah

Product environment · wide view

Supporting creative 03 · illuminated sukkah at dusk

Product environment · exterior

Live Meta ad preview · Sieger Sukkah, "fits in a bag" copy with visible engagement

Actual placed ad · engagement shown as-is

AI-generated concept 01 · "Your Perfect Sukkah Guaranteed" (garden setting)

AI-generated static · guarantee-led offer

AI-generated concept 02 · "Your Perfect Sukkah Guaranteed" (coastal setting)

AI-generated static · same offer, alternate environment

Anchor creative

Flagship video creative

Produced with a creative-agency partner and run to build reach ahead of the season. Engaged viewers were then retargeted with the matching static sales creative.

Flagship social-first video · awareness / reach

Stevenson Ranch

Streetwear ecommerce · full-funnel Meta

EcommerceStreetwearCatalogRetargeting

Streetwear ecommerce on Meta. I built and ran the full account, prospecting through retargeting plus catalog, wrote the captions and worked directly with the client, and we scaled the brand from roughly $900k a year to about $1.9M in 2025.

Objective: Sales · ecommerce
Audience: U.S. streetwear buyers · cold and retargeting
Spend & run: Always-on through 2025
Outcome: ~$900k/year scaled to ~$1.9M in 2025

Angle

Product-led creative built on the brand's own lookbook and drop photography, letting the pieces sell rather than an offer.

Sequence

Prospecting to product and collection pages, catalog ads for the wider range, retargeting on engagers and site visitors.

My role

Campaign setup and structure across prospecting, catalog and retargeting; captions and copy; day-to-day client work and scaling.

Midtown hat · sky colorway

Midtown Script Logo hats · camo, white, black

Camo Midtown hat · restock

Stevenson Ranch eagle tee · grey colorway

Stevenson Ranch x The Upsidedown Tour · camo longsleeve tee

Upsidedown Tour City Exclusive · tees collection

City Exclusive hats · full range

Wet Hot Stevenson Summer headwear · red/white cap

The Bullpen tee · cream colorway

Anchor creative

Video creative

Motion cuts from the same drops, used alongside the statics across prospecting and retargeting.

Rich Sol Foods

Women's hormone and cycle support supplements · ecommerce

EcommerceSupplementsBlack FridayUGC

A supplement brand selling herbs and blends for PCOS, cycle and hormone support. I restructured the account, sharpened the positioning and audience, and worked directly with the founder on creative direction for founder-led videos. Over four months we increased spend by 50% and lifted ROAS by roughly 40%.

Objective: Sales · traffic to product pages
Audience: Women 25+, U.S. nationwide
Spend & run: Four-month restructure, with a Black Friday push and founder UGC rollout
Outcome: Spend up 50%, ROAS up roughly 40% (excluding Black Friday performance)

Angle

Offer-led promo statics on the hero products, then benefit-led concepts built from the best sellers we identified with the client. Founder-led UGC videos carried the most consistent performance.

Sequence

Prospecting and retargeting to product pages, with statics carrying the discount and founder UGC videos carrying the proof and the most reliable returns.

My role

Account restructure, creative strategy and design direction, founder video direction, positioning, audience and targeting, copy, media buying.

St. Johns bush · testimonial static

Say goodbye to painful periods · problem-led static

Unleash your inner energy · benefit-led static

Big Bag Friday · 33% off, lifestyle product static

Big Bag Friday · 33% off, hero product in nature

Big Bag Friday · up to 44% off sea moss

Womb healing herbs · category promo static

Anniversary Sale · Get 33% off, herbs in bowl

Anniversary Sale · Get 33% off, sea moss close-up

Anchor creative

UGC video creative

Founder-led UGC we directed. The founder explains each product and its benefits in a clear problem-solution format. The videos are genuine, visually strong, and native to social media, and they were the most consistent performers. The statics support them using existing brand assets, so we can move fast without a full production cycle and keep the message in front of people down the funnel.

UGC · founder-led product story

UGC · product explainer

UGC · benefit stack

UGC · sourcing and quality

UGC · problem to solution

iD Gaming

Custom mousepads · ecommerce

EcommerceGamingCreative strategyAccount restructure

Custom mousepads and desk mats in every size. At ~$30k/month, even a 20% ROAS lift is real money. I audited the account, researched what was working in the space, consolidated campaigns across US and Europe, and rebuilt the creative around the collections and designs the client wanted to push.

Objective: Sales · scale volume and maintain or improve ROAS
Audience: Gamers, US primary + Europe
Spend & run: ~$30k/month
Outcome: ~20% ROAS lift at ~$30k/month spend

Angle

Custom identity for your setup: anime and design-led prints across full-size, small, and oversized mousepads and desk mats.

Sequence

Ad → product page or collection page → purchase, plus catalog ads for the wider range.

My role

Creative strategy, account audit and competitor research, concepts and briefs, campaign consolidation across US and Europe.

Rated #1 for custom gaming mousepads · offer static

Waifu approved. Gamer certified. · limited edition designs

Your desk, your rules · custom mat that matches your setup

Anchor creative

Video creative

Short-form product videos built for the feed: fast product reveals, texture and ASMR-style shots, unboxing content, and a positioning cut that contrasts what people think they are buying with what the product actually is. Each video used voiceover and music to make the product feel more engaging and complete.

Hyra Heat

Portable at-home sauna mat · product launch

EcommerceWellnessProduct launchCreator videoCreative strategy

A brand-new product, store and ads for a $499 portable sauna mat. I ran the launch end to end: research, positioning, copy, media buying and creator briefs. The goal was to sell through the first 50 units. We cleared them.

Objective: Sales · sell out 50-unit launch stock
Audience: US nationwide, metro areas · gym-goers, stay-at-home women, WFH and home-workout personas
Spend & run: ~$10k launch spend
Outcome: 40 units sold via Meta at ~$200 CPA and ~2.5x ROAS; remaining 10 on Amazon; initial stock sold out

Angle

Sauna benefits without the sauna: portability, easy setup and the at-home recovery routine.

Sequence

Ad → product page → purchase. I helped structure the page around benefits, how it works, testimonials and visuals that explained the body process.

My role

Market and competitor research, product page input, copy, media buying, creative direction, creator scripts and shot briefs.

Anchor creative

Creator video creative

I sourced the creators, briefed them on the product and coordinated the scripts. I researched what was working in the market, defined the concepts and key talking points, and gave clear direction on the end product. The creators handled their own editing, so the content stayed native and creator-led while the strategy and messaging stayed on point. Each script leads with the problem, shows the mat in use at home and lands on the recovery benefit.

Briefed and directed by me

Ecommerce campaigns, judged on generated revenue and their return on ad spend.

The Sukkah Store

Flagship video creative

Stevenson Ranch

Video creative

Rich Sol Foods

UGC video creative

iD Gaming

Video creative

Hyra Heat

Creator video creative